Branch Sales Manager

Job Title: Branch Manager/State Head

Department: Sales-General Trade

Location: Anywhere in Kerala

Reporting To: Zonal Sales Head Employment

Experience : 7+ Years

Industry: Consumer Electronics / Home & Kitchen Appliances / White Goods Key

Responsibilities

• Drive regional sales strategy and execution for assigned territories in alignment with company goals.

• Manage and grow business through distributors, retailers, and direct dealers.

• Achieve and exceed monthly, quarterly, and annual sales targets across all product categories.

• Monitor and analyse market trends, competition, and consumer preferences to develop proactive strategies.

• Lead a team of Area Sales Executives and RSO – setting targets, tracking performance, and providing coaching.

• Ensure efficient execution of product launches, promotional activities, and trade marketing initiatives.

• Maintain optimal stock levels, sales forecasting, and timely collections across channels.

• Build and maintain long-term relationships with trade partners to ensure customer satisfaction and loyalty.

• Provide timely reports and feedback to management on sales performance and market dynamics. • Coordinate for Customer Service operations in assigned city/town for smooth after sales service.

Requirements

• Bachelor’s degree in business administration, Marketing, or a related field (MBA preferred).

• 5–10 years of progressive experience in sales management within the consumer electronics or home appliances industry.

• Strong knowledge of distribution and retail networks, particularly in the electronics/appliance sector.

• Proven experience in managing sales teams and achieving business targets.

• Excellent leadership, communication, and negotiation skills.

• Willingness to travel extensively across assigned regions.