Job Description

Job Title: Branch Manager/State Head
Department: Sales-General Trade
Location: Anywhere in Kerala
Reporting To: Zonal Sales Head Employment
Experience: 7+ Years
Industry: Consumer Electronics / Home & Kitchen Appliances / White Goods Key
Responsibilities
• Drive regional sales strategy and execution for assigned territories in alignment with company goals.
• Manage and grow business through distributors, retailers, and direct dealers.
• Achieve and exceed monthly, quarterly, and annual sales targets across all product categories.
• Monitor and analyse market trends, competition, and consumer preferences to develop proactive strategies.
• Lead a team of Area Sales Executives and RSO – setting targets, tracking performance, and providing coaching.
• Ensure efficient execution of product launches, promotional activities, and trade marketing initiatives.
• Maintain optimal stock levels, sales forecasting, and timely collections across channels.
• Build and maintain long-term relationships with trade partners to ensure customer satisfaction and loyalty.
• Provide timely reports and feedback to management on sales performance and market dynamics. • Coordinate for Customer Service operations in assigned city/town for smooth after sales service.
Requirements
• Bachelor’s degree in business administration, Marketing, or a related field (MBA preferred).
• 5–10 years of progressive experience in sales management within the consumer electronics or home appliances industry.
• Strong knowledge of distribution and retail networks, particularly in the electronics/appliance sector.
• Proven experience in managing sales teams and achieving business targets.
• Excellent leadership, communication, and negotiation skills.
• Willingness to travel extensively across assigned regions.

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