Brand and Community Lead

Location: Mumbai (In-office Role)

Time Zone - US (5 PM - 2 AM IST)

Travel to the US a few times a year when needed

About Pepper

Pepper is building the operating system for modern marketing teams – across Content, SEO, GEO, AI, and brand-led growth. We work with CMOs and marketing leaders at fast-growing startups and large enterprises in the US and globally. We are now building a high-signal community of senior marketing leaders – CMOs, Heads of Growth, Digital, Content, and Performance Marketing – and are hiring a Community Lead to own this end-to-end.

This is not a social media role. This is a relationship, programming, and execution role .

What This Role Owns (End-to-End)

1. Community Strategy & Positioning

• Define the purpose, positioning, and value proposition of the Pepper Marketing Leaders community
• Identify core personas – CMOs, VPs of Marketing, Heads of Growth, Content, SEO, Digital
• Decide what makes this community worth showing up for – insight, access, learning, and relationships
• Work closely with Pepper leadership on themes like AI in marketing, SEO to GEO shift, brand vs performance, content ops, etc.

2. Circle.co Community Ownership (This is a Good To Have)

• Own the full setup and daily management of the community on Circle.co
• Design the community structure – spaces, cohorts, themes, discussion formats
• Drive engagement via:
• Weekly discussion prompts
• Expert AMAs
• Case study breakdowns
• Thought leadership drops
• Ensure the community feels curated, not noisy
• Track engagement, active members, retention, and participation quality

3. Podcasts, Webinars & Virtual Programming

• Own Pepper’s Marketing Leaders Podcast end-to-end:
• Guest identification and outreach (CMOs, operators, founders)
• Episode planning, prep, and scheduling
• Working with the content and video team for production and distribution
• Plan and run monthly webinars / roundtables for the community:
• Topic ideation
• Speaker coordination
• Live moderation and follow-ups
• Ensure all programming feels peer-led, not sales-led

4. Offline & High-Touch Engagements

• Plan and manage small, high-quality offline meetups :
• CMO dinners
• Roundtables at major US events
• Pepper-hosted private sessions
• Coordinate logistics, guest lists, and post-event follow-ups
• Work with Pepper’s marketing and leadership team when travel to the US is required

5. Content & Distribution for the Community

• Work with Pepper’s content team to:
• Repurpose podcasts, webinars, and discussions into high-signal content
• Create newsletters or community digests
• Highlight member insights and operator stories
• Ensure content feels operator-first, not brand-heavy

6. Relationship Building & Member Experience

• Build 1:1 relationships with key community members
• Actively onboard new members and set context on how to get value
• Identify power members and turn them into contributors and champions
• Ensure every senior leader who joins feels seen, heard, and respected

7. Metrics & Outcomes

• Define and track:
• Active vs passive members
• Engagement quality
• Event attendance
• Repeat participation
• Number of leads coming in from this
• Share monthly insights with Pepper leadership on:
• What leaders are talking about
• Emerging themes and pain points
• Opportunities for content, products, and partnerships

Who We Are Looking For

Must-Have

• 3–6+ years of experience in:
• Community building
• B2B marketing
• Content marketing
• Events or partnerships
• Strong understanding of how modern marketing teams work
• Comfortable talking to CMOs, founders, and senior operators
• Strong written and verbal communication skills
• High ownership mindset – you run this like your own product
• Comfortable working US time zones when needed

Good to Have

• Experience running communities on Circle, Slack, or similar platforms
• Experience hosting or producing podcasts or webinars
• Exposure to SaaS, B2B tech, or marketing services
• Experience working with US-based stakeholders or audiences

What This Role Is Not

• Not a social media manager role
• Not a pure content writing role
• Not a sales role
• Not a junior coordination role

This is a builder role .

Why This Role Matters at Pepper

• This community will sit at the center of Pepper’s brand, thought leadership, and GTM in the US
• You will work directly with senior leadership and industry leaders
• You will shape conversations around AI, SEO, GEO, and modern marketing
• High visibility, high trust, and high ownership role