Brand Assistant

Position Overview

The Brand Assistant serves as the primary advocate for the brand, ensuring its integrity across all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix, and advertising to drive brand growth and profitability. Likewise, coordinates cross-departmental collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control targets.

What Will You Do

• Brand Strategy and Planning:
  • Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
  • Set and execute brand planning calendars to ensure the timely completion of all deliverables.
• Cross-Departmental Collaboration:
  • Coordinate with various departments to align brand initiatives, including Merchandising Planning and Control, Visual Merchandising, Store Operations, Mark...