Brand Communication & Editorial Lead

The Role:

Key Responsibilities :  

• Develop and oversee all editorial content: collection narratives, essays, interviews, campaign copy, website and advertising copy.
• Manage and supervise in-house content writers and freelance writers to uphold consistency and depth.
• Represent the brand at key events, cultural initiatives, partner collaborations, and select media opportunities.
• Participate in conversations and engagements that further creative and cultural positioning.
• Uphold and communicate the brand’s values and point of view with discretion, elegance, and clarity
• Craft press materials and brand stories for media outreach, feature placements, and founder profiles.
• Support relationships with editors, stylists, and media professionals to build a meaningful press presence.
• Work alongside leadership and external PR partners to shape public narrative.
• Conceptualise and script in-store experiences, brand activations, cultural collaborations, and installations.
• Guide messaging, visual storytelling, and communication surrounding exhibitions and launches.
• Ensure experiential alignment between product, space, and narrative
• Align communication with broader creative and commercial goals.
• Collaborate closely with product, design, retail, and leadership teams to ensure cohesion in brand presentation.
• Uphold brand integrity and discretion across all channels and external-facing initiatives.
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Ideal Profile:

Requirements

• Deep cultural literacy and sensitivity to language, materiality, and nuance.
• Proven experience in editorial leadership, luxury PR, or strategic brand storytelling.
• Refined writing and editing abilities — with an aesthetic that values restraint, depth, and clarity.
• Comfortable representing the brand at key forums and events in a thoughtful, observant, and well-prepared capacity.
• Strategic thinker with the ability to execute across details, teams, and timelines.

Benefits

• Career growth & learning opportunities
• Team-building & fun work culture
• Performance bonuses as per company policy

What's on Offer?

• Opportunity to make a positive impact