Job Description

The Role

Key Responsibilities :

  • Develop and oversee all editorial content: collection narratives, essays, interviews, campaign copy, website and advertising copy.
  • Manage and supervise in-house content writers and freelance writers to uphold consistency and depth.
  • Represent the brand at key events, cultural initiatives, partner collaborations, and select media opportunities.
  • Participate in conversations and engagements that further creative and cultural positioning.
  • Uphold and communicate the brand's values and point of view with discretion, elegance, and clarity
  • Craft press materials and brand stories for media outreach, feature placements, and founder profiles.
  • Support relationships with editors, stylists, and media professionals to build a meaningful press presence.
  • Work alongside leadership and external PR partners to shape public narrative.
  • Conceptualise and script in-store experiences, brand activations, cultural collaborations, and installations.
  • Guide messaging, visual storytelling, and communication surrounding exhibitions and launches.
  • Ensure experiential alignment between product, space, and narrative
  • Align communication with broader creative and commercial goals.
  • Collaborate closely with product, design, retail, and leadership teams to ensure cohesion in brand presentation.
  • Uphold brand integrity and discretion across all channels and external-facing initiatives.

Requirements

Ideal Profile:

  • Deep cultural literacy and sensitivity to language, materiality, and nuance.
  • Proven experience in editorial leadership, luxury PR, or strategic brand storytelling.
  • Refined writing and editing abilities — with an aesthetic that values restraint, depth, and clarity.
  • Comfortable representing the brand at key forums and events in a thoughtful, observant, and well-prepared capacity.
  • Strategic thinker with the ability to execute across details, teams, and timelines.

Benefits

  • Career growth & learning opportunities
  • Team-building & fun work culture
  • Performance bonuses as per company policy

What's on Offer

  • Opportunity to make a positive impact

Skills Required
Collaboration, media outreach, Writing, Editing

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