Brand Communications Lead

Objective:

Responsible for leading the BTL activities for the region and build a top-of-the-mind brand recall through BTL activities

Key Responsibilities

- Map business requirements and prepare quarterly plans for BTL activities

- Manage proper allocation of budgets, working closely with the internal stakeholders

- Actively contribute in Strategic Corporate Initiatives identified by the Organization

- Build and own a ROI framework for measurability of BTL interventions

- Manage internal stakeholders expectations and deliver to agreed marketing objectives with effective BTL interventions

- Proactively identify new innovative BTL mediums/activities and recommend actionable steps with consensus of relevant stakeholders

- Seamlessly coordinate with, external agency & local/regional vendors to get best possible rates and ensure effective and timely execution

- Support the sales teams in creating and ensuring impactful communication at POS while building brand awareness across the defined markets.

- Coordinating with sales team for other region-specific marketing activities

- Coordinate with designers both internally and externally in designing creative communication tools such as presentations, reports, speeches, info-kits, brochures, postcards, marketing collateral and create an effective feedback mechanisms

- Liaise with Event management firms and ensure end to end solutions for product launches, etc

- Vendor management – Negotiate and build a reliable vendor base for various BTL requirements

- Manage corporate events, celebrity shows, promotion activities and road shows as per requirement.

- Oversee, own and Manage BTL agency for effective deployment of collaterals

- Identify and grow a reliable vendor base for faster and effective roll out of quality BTL interventions

Preferred Educational Requirements:

MBA/PGDM [Advertising/Mass Communication]

Experience and skills:

Team players with strong communication skills and team building skills with at least 8 years+ experience and a 5 years experience in agency/similar role in marketing organizations.