Brand Content Specialist

Job Description - Content Writer

Job Responsibilities:

- Content writer will be responsible for all content related to the brand and its products, for various offline and online channels, including but not limited to- website brand content, blogs, social media content, concept notes & themes, cultural & editorial content, store content, emailers & newsletters, performance marketing ads, new launch product texts, and scripts.

- Create / write new content and concepts to assist all marketing campaigns. The position requires frequent liaison with the Marketing and Graphics Team.

- Regularly reference new ideas by researching industry-related topics & relevant competitor brands.

- Identify customers’ needs and gaps in our content and recommend new topics.

- Write marketing ad copies and branded content that aptly capture the brand USPs and are also engaging to read.

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