Brand Equity Manager

Overview

Establish a strong digital and ATL footprint for the Smart App to contribute in downloads and usage; Smart 5G and other network innovations for thought leadership and subscriber migration; and lead implementation of Corporate Thematic campaigns. Apart from leading these campaigns, the Brand Equity Manager will also ensure branding adherence for Smart Signature/Postpaid.

Smart 5G Roll Out Implementation

• Ensure tight alignment with Brands and Go-To-Market teams on campaign implementation of Smart 5G as it rolls out nationwide.


• Ensure ATL, BTL plans are aligned with overall migration strategy.

Communication

• Lead the communication plans and marketing mix of the Smart App, Smart 5G and other network-related innovations, providing transparency on deliverables and timelines.


• Lead IMC planning and implementation of Corporate Thematic campaigns, ...