Brand Growth Strategist

Brand Manager – Mobile Products

Role overview

Own brand strategy, content and campaigns for the mobile product portfolio, driving awareness, preference and business growth across online and offline channels.

Key responsibilities

• Work as part of the GTM strategy team to drive long-term and short-term business growth for smartphones and other mobile products.
• Strategize and plan brand visibility across digital, e-commerce, retail and on-ground touchpoints, with a sharp focus on Gen Z and young audiences.
• Lead content development across channels: brand films, digital videos, static creatives, social content, website/App assets, e-commerce A+ content, product pages and launch toolkits.
• Translate product propositions into sharp messaging, narratives and briefs for internal creative teams and external agencies.
• Plan, develo...