Brand Lead

Agency :

Forward Media (Forward Media s.r.l.)

Job Description :

The Media Development Manager is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.
The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.

Mission & Responsibilities  

M edia Experience best practices  

• Embody the Mx excellence 
• Champion Havas unique approach to 'media planning +' in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content 
• Work closely with data and strategy communities as well as client leadership and specialists' teams 
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innov...