Job Description

Overview

As a Brand Manager, you will be the strategic owner and protector of brand equity, ensuring our brands stand out and deliver on ambitious business goals. You’ll lead projects end-to-end, manage multiple stakeholders in a dynamic matrix environment, and turn insights into powerful marketing activations.


Responsibilities

What You’ll Do


• Deliver Business Impact: Own the brand’s Annual Operating Plan (AOP) and ensure we hit key performance targets.


• Guard Brand Equity: Apply branding frameworks across the marketing mix to maintain consistency and differentiation versus competitors.


• Lead Projects with Excellence: Take full ownership of dedicated programs—from planning to flawless execution—coordinating agencies, trade, field, and sales teams.


• Drive Activation & Innovation: Develop activation plans and marketing programs in collaboration with Central Teams and other markets. Support new ...

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