Job Description
Job Purpose and Impact
The Brand Manager will support the use specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. The role combines strategic thinking blended with hands on execution across insight mining, product management, marketing campaigns, media and GTM/Commercial alignment.
Key Accountabilities
The Brand Manager will support the use specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. The role combines strategic thinking blended with hands on execution across insight mining, product management, marketing campaigns, media and GTM/Commercial alignment.
Key Accountabilities
- In collaboration with the account managers, support customer analysis for individuals or groups of customers using Cargill marketing tools.
- Participate in evaluating and modifying promotion or advertising programs.
- Working closely with sales and distribution partners to accumulate market knowledge and integrate market intelligence with the data reports.
- Define brand positioning, value proposition and communications strategy.
- Identify market issues and opportunities based on trends, competition and consumer insights.
- Help produce i...
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