Job Description
ABOUT US
Creamline Dairy Products Limited (CDPL), an ISO22000 certified dairy, is a leading manufacturer & supplier of milk and milk products in Southern India spanning across Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Maharashtra. CDPL is a wholly owned subsidiary of Godrej Agrovet. Its milk and dairy products are sold under the popular brand name GODREJ JERSEY.
Godrej Jersey has presence across multiple product categories in Short Shelf Life products like Milk, Curd, Buttermilk, Paneer and Long Shelf Life products like Flavored Milk, Ghee, Sweets, Thick Shakes, Recharge, Ice Creams etc. There are plans to introduce newer product variants in coming months and expand to newer geographies across India.
Why Join US?
At CDPL, we get opportunities to make a difference to the society and to our own careers. Our healthy dairy products bring joy to our millions of consumers on a daily basis.
- Be a part of Growth - Our passion for aggressive growth and need to challenge status quo is supported by our strong foundation built over 30 years of growth and industry changing innovations. Our ambition is to grow much faster than industry growth rate and become an excellent organization in the food industry.
- Make an impact with roles that matter - Getting the best of an opportunity is all about being at the right place, at the right time. The transformation and positive change at CDPL makes this an excellent window of opportunity to give boost to your careers. We promise our people a culture of Tough Love; give them tough and challenging assignments and drive performance differentiation. Creamline Dairy Products Limited is Your Canvas. We welcome you to write your own success story.
- A culture that inspires – With a dynamic leadership team that works with a high level of energy, we have built a workplace environment that encourages creative problem solving, open communication and flat hierarchies. At CDPL, we never undermine the need to be dynamic. Our mantra is to operate with agility and flexibility.
- Explore your Whole self - We believe that passionate, rounded individuals with diverse interests make for better employees. We are selfish about your happiness, quite simply because happier people make for a more fun culture with us. When you join us, you join a family that stands by you. We understand that you play multiple roles and we will support you in playing them.
- Be a part of Godrej – Godrej’s strong legacy clubbed with CDPL’s incredible growth story, sets the stage for organizational excellence and a great future ahead of us. Our canvas is growing. For our employees, it opens up doors to a larger and brighter world and a golden opportunity to build a career across Godrej Group.
We truly believe that while our amazing past distinguishes us, we are only as good as what we do next. We are looking for ambitious professionals who are motivated by innovation, creative thinking and collaboration. You will join a team comprising of some of the best and brightest talent in FMCG and Dairy Industry, working together to build a world-class organization and a brand that is making a difference in the world.
Job Title: Brand Manager (Ice-Cream)
Department: Marketing
Designation : Senior Manager
- Role Overview : We are looking for a dynamic and consumer-centric Brand Manager to lead Ice Cream category at Godrej Jersey. This role will be pivotal in driving business growth, strengthening brand equity, and delivering innovation in one of our largest categories. The incumbent will own the brand portfolio, lead new product development, manage communication and media initiatives, and work closely with cross-functional teams to achieve business and brand objectives.
Key Responsibilities
- Category Growth & Strategy: Develop and execute a sales & marketing strategy for Ice Cream to achieve topline, bottom line, and contribution margin goals.
- Deliver the Annual Operating Plan (AOP) through strong marketing support, value creation, and effective communication.
- Act as custodian of the category portfolio and brand architecture, ensuring consistency, competitiveness, and long-term growth.
- Innovation & NPD: Lead the end-to-end New Product Development (NPD) process: ideation, consumer validation, product creation, and in-market launch.
- Develop portfolio strategy including product mix, packaging innovation, pricing, and pack-price architecture.
- Anticipate evolving consumer needs and embed insights into product and brand development.
Marketing & Communication
- Conceptualize and execute 360° campaigns (ATL, BTL, Digital) to build awareness, salience, and engagement.
- Create effective sales promotion schemes and trade/channel programs in collaboration with Sales.
- Optimize media strategy and manage agency partners for impactful and cost-effective campaigns.
Business & Market Development: Develop entry strategies for new geographies and markets.
- Monitor brand health, consumer trends, and competition through research and market analysis; recommend corrective actions.
- Drive trade-marketing strategy and strengthen alignment between Marketing and Sales for seamless in-market execution.
Budgeting:
- Manage brand budgets effectively, ensuring ROI on marketing spends.
- Evaluate and optimize product pricing, promotion, and packaging in line with market dynamics.
- Ensure profitability through effective P&L and cost control.
Skill Sets & Experience: Education: MBA/PGDM in Marketing from a reputed B-School. (2018 to 2020 batches)
- Experience: 3 -4 years in brand management in FMCG Foods Category, and 1-2 years of sales experience.
Technical Skills: Strong mix development (product, packaging, proposition, pricing).
- Good understanding of media, communication development, and consumer insights.
- Understanding of pack-price architecture, benchmarking, and category P&L levers.
Soft Skills: Driven, detail-oriented, and consumer-first mindset.
- Positive attitude with eagerness to learn and grow.
- Strong stakeholder management, collaboration, and execution skills.
Snacking refreshments- Biscuits , Ice-Cream, Ready to Drink , Chocolate, Chips/Dairy. Ice Cream brands from Havmor, Arun, Baskin Robbins/ Wall's Preferred
Creamline Dairy Products Limited (CDPL), an ISO22000 certified dairy, is a leading manufacturer & supplier of milk and milk products in Southern India spanning across Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Maharashtra. CDPL is a wholly owned subsidiary of Godrej Agrovet. Its milk and dairy products are sold under the popular brand name GODREJ JERSEY.
Godrej Jersey has presence across multiple product categories in Short Shelf Life products like Milk, Curd, Buttermilk, Paneer and Long Shelf Life products like Flavored Milk, Ghee, Sweets, Thick Shakes, Recharge, Ice Creams etc. There are plans to introduce newer product variants in coming months and expand to newer geographies across India.
Why Join US?
At CDPL, we get opportunities to make a difference to the society and to our own careers. Our healthy dairy products bring joy to our millions of consumers on a daily basis.
- Be a part of Growth - Our passion for aggressive growth and need to challenge status quo is supported by our strong foundation built over 30 years of growth and industry changing innovations. Our ambition is to grow much faster than industry growth rate and become an excellent organization in the food industry.
- Make an impact with roles that matter - Getting the best of an opportunity is all about being at the right place, at the right time. The transformation and positive change at CDPL makes this an excellent window of opportunity to give boost to your careers. We promise our people a culture of Tough Love; give them tough and challenging assignments and drive performance differentiation. Creamline Dairy Products Limited is Your Canvas. We welcome you to write your own success story.
- A culture that inspires – With a dynamic leadership team that works with a high level of energy, we have built a workplace environment that encourages creative problem solving, open communication and flat hierarchies. At CDPL, we never undermine the need to be dynamic. Our mantra is to operate with agility and flexibility.
- Explore your Whole self - We believe that passionate, rounded individuals with diverse interests make for better employees. We are selfish about your happiness, quite simply because happier people make for a more fun culture with us. When you join us, you join a family that stands by you. We understand that you play multiple roles and we will support you in playing them.
- Be a part of Godrej – Godrej’s strong legacy clubbed with CDPL’s incredible growth story, sets the stage for organizational excellence and a great future ahead of us. Our canvas is growing. For our employees, it opens up doors to a larger and brighter world and a golden opportunity to build a career across Godrej Group.
We truly believe that while our amazing past distinguishes us, we are only as good as what we do next. We are looking for ambitious professionals who are motivated by innovation, creative thinking and collaboration. You will join a team comprising of some of the best and brightest talent in FMCG and Dairy Industry, working together to build a world-class organization and a brand that is making a difference in the world.
Job Title: Brand Manager (Ice-Cream)
Department: Marketing
Designation : Senior Manager
- Role Overview : We are looking for a dynamic and consumer-centric Brand Manager to lead Ice Cream category at Godrej Jersey. This role will be pivotal in driving business growth, strengthening brand equity, and delivering innovation in one of our largest categories. The incumbent will own the brand portfolio, lead new product development, manage communication and media initiatives, and work closely with cross-functional teams to achieve business and brand objectives.
Key Responsibilities
- Category Growth & Strategy: Develop and execute a sales & marketing strategy for Ice Cream to achieve topline, bottom line, and contribution margin goals.
- Deliver the Annual Operating Plan (AOP) through strong marketing support, value creation, and effective communication.
- Act as custodian of the category portfolio and brand architecture, ensuring consistency, competitiveness, and long-term growth.
- Innovation & NPD: Lead the end-to-end New Product Development (NPD) process: ideation, consumer validation, product creation, and in-market launch.
- Develop portfolio strategy including product mix, packaging innovation, pricing, and pack-price architecture.
- Anticipate evolving consumer needs and embed insights into product and brand development.
Marketing & Communication
- Conceptualize and execute 360° campaigns (ATL, BTL, Digital) to build awareness, salience, and engagement.
- Create effective sales promotion schemes and trade/channel programs in collaboration with Sales.
- Optimize media strategy and manage agency partners for impactful and cost-effective campaigns.
Business & Market Development: Develop entry strategies for new geographies and markets.
- Monitor brand health, consumer trends, and competition through research and market analysis; recommend corrective actions.
- Drive trade-marketing strategy and strengthen alignment between Marketing and Sales for seamless in-market execution.
Budgeting:
- Manage brand budgets effectively, ensuring ROI on marketing spends.
- Evaluate and optimize product pricing, promotion, and packaging in line with market dynamics.
- Ensure profitability through effective P&L and cost control.
Skill Sets & Experience: Education: MBA/PGDM in Marketing from a reputed B-School. (2018 to 2020 batches)
- Experience: 3 -4 years in brand management in FMCG Foods Category, and 1-2 years of sales experience.
Technical Skills: Strong mix development (product, packaging, proposition, pricing).
- Good understanding of media, communication development, and consumer insights.
- Understanding of pack-price architecture, benchmarking, and category P&L levers.
Soft Skills: Driven, detail-oriented, and consumer-first mindset.
- Positive attitude with eagerness to learn and grow.
- Strong stakeholder management, collaboration, and execution skills.
Snacking refreshments- Biscuits , Ice-Cream, Ready to Drink , Chocolate, Chips/Dairy. Ice Cream brands from Havmor, Arun, Baskin Robbins/ Wall's Preferred
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