Job Description
Key Skills and prior experience:
- 6-8 years of experience as a Brand Marketing Manager / PR Manager, Corp Comms Lead
- Experience in managing relationships with the agency ecosystem, PR agencies, influencers etc
- Experience with Online Reputation Management and working closely with internal digital marketing teams
- US market exposure in B2 B tech necessary
- Degree/Diploma in Journalism will be an added advantage
Scope of work / KRAs
- Program manage the Media Relations activity in US & India with the goal of getting attention of 70-80% of the media that matters along with agencies
- Cultivate the relationships, build deep connects with publications of interest so as to leverage positive sentiment around the grand launch
- Scout additional organic opportunities for guest articles in Europe, US and APAC overall
- Build the brand narrative, newsworthy story angles and pitches on company goals, achievements, plans, customer success. Constantly evolve the narrative to include more themes from a holistic brand coverage standpoint
- Position for Employer Brand awards, Corporate awards – storytelling and maintaining the calendar
- Relationship management with trade bodies like NASSCOM and council engagements
- Internal communications to employees – to boost positive sentiment and confidence in the brand
- 6-8 years of experience as a Brand Marketing Manager / PR Manager, Corp Comms Lead
- Experience in managing relationships with the agency ecosystem, PR agencies, influencers etc
- Experience with Online Reputation Management and working closely with internal digital marketing teams
- US market exposure in B2 B tech necessary
- Degree/Diploma in Journalism will be an added advantage
Scope of work / KRAs
- Program manage the Media Relations activity in US & India with the goal of getting attention of 70-80% of the media that matters along with agencies
- Cultivate the relationships, build deep connects with publications of interest so as to leverage positive sentiment around the grand launch
- Scout additional organic opportunities for guest articles in Europe, US and APAC overall
- Build the brand narrative, newsworthy story angles and pitches on company goals, achievements, plans, customer success. Constantly evolve the narrative to include more themes from a holistic brand coverage standpoint
- Position for Employer Brand awards, Corporate awards – storytelling and maintaining the calendar
- Relationship management with trade bodies like NASSCOM and council engagements
- Internal communications to employees – to boost positive sentiment and confidence in the brand
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