Brand Manager

About the Role:We are seeking a dynamic and passionate Brand Manager to lead new product development (NPD), product scaling, and brand growth in the D2C space. The ideal candidate is not only analytical and creative but also enthusiastic about building products, exploring new markets, and embracing challenges that come with scaling consumer brands. This role requires someone with an entrepreneurial mindset, a drive to innovate, and the ability to turn insights into impactful strategies.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and implement brand strategies to enhance awareness, recall, and brand equity.
• Conduct market, category, and consumer research to identify new brand and product opportunities.
• Maintain consistent brand messaging across all online and offline touchpoints.

Product & Category Marketing + Scaling

• Lead product scaling initiatives across D2C channels, marketpl...