Brand Manager

Target Achievement

• Develop sales forecasts and contribute to overall sales objectives.
• Analyze internal sales data and external market information for strategy formulation.
• Regularly assess brand performance and address gaps through market/store audits.

Portfolio Management

• Optimize portfolio performance by assessing historical sales, inventory, and market demand.
• Manage new product development, including pricing, distribution, and promotional activities.
• Develop exit strategies for unsuccessful products and handle slow-moving inventory.

Marketing Plan Design, Management, Implementation, and Evaluation

• Work with the Marketing Manager to craft marketing and brand strategies.
• Translate strategies into marketing tactics, analyze market research, and incorporate insights.
• Collaborate with teams to develop trade marketing plans and implement marketing campaigns. ...