Brand Manager - Media Relations and Brand Narrative Custodian

Brand Manager - Media Relations and Brand Narrative Custodian

Key Skills and prior experience:

• 6-8 years of experience as a Brand Marketing Manager / PR Manager, Corp Comms Lead
• Experience in managing relationships with the agency ecosystem, PR agencies, influencers etc
• Experience with Online Reputation Management and working closely with internal digital marketing teams
• US market exposure in B2B tech necessary
• Degree/Diploma in Journalism will be an added advantage

Scope of work / KRAs

• Program manage the Media Relations activity in US & India with the goal of getting attention of 70-80% of the media that matters along with agencies.
• Cultivate the relationships, build deep connects with publications of interest so as to leverage positive sentiment around the grand launch.
• Scout additional organic opportunities for guest articles in Europe, US and APAC overall
• Build the brand narrative, newsworthy story angles and pitches on company goals, achievements, plans, customer success. Constantly evolve the narrative to include more themes from a holistic brand coverage standpoint.
• Position for Employer Brand awards, Corporate awards – storytelling and maintaining the calendar.
• Relationship management with trade bodies like NASSCOM and council engagements.
• Internal communications to employees – to boost positive sentiment and confidence in the brand.