Job Description
JOB SUMMARY
_Drive consumer marketing for Child Nutrition Supplement category (PediaSure), through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity._
CORE JOB RESPONSIBILITIES
+ _Co-create and execute strong marketing programs to drive full funnel campaigns in the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs._
+ _Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them._
+ _Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner._
+ _Liaise with media (both mainline & digital) and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CP...
_Drive consumer marketing for Child Nutrition Supplement category (PediaSure), through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity._
CORE JOB RESPONSIBILITIES
+ _Co-create and execute strong marketing programs to drive full funnel campaigns in the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs._
+ _Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them._
+ _Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner._
+ _Liaise with media (both mainline & digital) and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CP...
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