Brand Manager

Company Description:

Rynox Gear, based in Mumbai, Maharashtra, is a leading manufacturer of motorcycle protective clothing and luggage. With a strong presence in India through over 200 retail outlets, 22 Exclusive stores, and a robust e-commerce platform offering domestic and international shipping, Rynox is widely recognized for its private label. The company also collaborates with prominent motorcycle manufacturers in India and abroad, functioning as both an OEM and ODM. With a commitment to protection, comfort, reliability, and style, Rynox rigorously tests its products on various terrains to ensure quality and performance. At Rynox, we strive to empower riders to \"Conquer the world – Ride More. Ride Safe!\"

Brand Manager (Brand Marketing & Narrative Focus)

Work Location: Mumbai

Reporting to: Head – Marketing

About the Role:

This role is responsible for shaping how the Rynox brand is presented and experienced across markets through structured brand marketing initiatives.

The Brand Marketing Manager focuses on defining brand priorities, translating them into clear briefs, and ensuring consistent execution across campaigns and channels. The role works closely with leadership to understand business intent and coordinates internal teams and external partners to deploy brand-level work in a timely, aligned, and measurable manner.

The role focuses on brand-level initiatives and narratives, operating independently of product level marketing initiatives.

Role Mandate:

To plan, evaluate, and orchestrate brand marketing initiatives that strengthen Rynox’s positioning, credibility, and emotional connection with its audience, while ensuring consistent and deliberate brand presence across touchpoints.

What You’ll Work On:

Brand Planning & Narrative Development:

• Identify gaps and opportunities in how the Rynox brand is perceived and understood in the market.
• Define brand themes, messages, and narratives that need to be built and sustained over time.
• Build and evolve brand messaging around Rynox’s origin, evolution journey, values, people, philosophy, ecosystem, and continuous milestones across the brand.
• Ensure the brand consistently communicates what it stands for and how it relates meaningfully to customers and the wider motorcycling community, beyond feature-led product communication.

Brand Campaigns & Always-On Marketing:

• Conceptualise and plan brand-level campaigns and initiatives that run continuously and sustainably.
• Develop clear briefs for the Creative Development team outlining intent, message, audience, and success criteria.
• Drive brand-led marketing that contributes to top-of-funnel awareness, consideration, and long-term brand equity.
• Identify opportunities to create distinctive brand moments that generate conversation and recall.

Campaign Orchestration & Deployment:

• Coordinate go-live timelines for brand campaigns and assets with Social Media, Performance Marketing, and Collaborations & Community teams.
• Ensure brand initiatives are deployed cohesively across channels and touchpoints.
• Maintain continuity and consistency across campaigns rather than isolated or fragmented executions.

Brand-Level PR & Media Relations:

• Own planning and coordination of brand-level public relations and media engagement initiatives.
• Work with internal teams and external partners to shape brand narratives for relevant media platforms.
• Ensure brand representation in media remains consistent with defined brand priorities and positioning.

Measurement, Learning & Brand Health:

• Define how brand initiatives will be evaluated using a mix of qualitative and quantitative indicators.
• Track brand health signals such as awareness, recall, consideration, sentiment, and engagement.
• Review campaign outcomes and derive insights to refine future brand initiatives.
• Close the loop between leadership intent, market response, and ongoing brand work.

How You’ll Work:

• Operate as a planning and orchestration partner to leadership.
• Translate business intent into clear brand briefs and campaign plans.
• Work closely with internal creative and marketing teams to ensure effective deployment of brand initiatives.
• Balance long-term brand building with frequent, always-on brand presence in the market.

What Success Looks Like:

Over time, success in this role will be reflected in:

• Clear and consistent brand narratives that audiences increasingly recognise and associate with Rynox.
• Ongoing improvement in brand respect, recall, and consideration alongside product-led decision making.
• Stronger and more sustained top-of-funnel brand presence and market development.
• Brand campaigns that feel cohesive and connected rather than episodic.
• Better alignment across teams on brand priorities and direction.

Prior Experience:

• Experience planning and driving brand-level marketing initiatives rather than only product- or channel-specific campaigns.
• Comfort working in a client servicing or brand management style role.
• Ability to convert business objectives into structured briefs and coordinated marketing output.
• Exposure to brand-level PR or media engagement is a plus.

Educational Background:

An education in marketing, communications, brand strategy, or related fields is preferred. However, demonstrated ability to think structurally about brands and drive brand-level marketing initiatives is more important than formal qualifications.