Brand Manager

ROLE DESCRIPTION

A high impact, high growth role in a fast-paced set-up with ample avenues to showcase and

demonstrate talent in establishing and scaling up brands in Private Brands Charter. The incumbent will be responsible for brand architecture, product offering & assortment management across channels, media/packaging agency management, formulating GTM plans and executing them at scale.

KEY RESPONSIBILITIES

 Conceptualize, launch and scale the Private Label Brands across 3 different channels – offline,

captive D2C and e-commerce marketplaces.

 Drive the top-line and bottom-line targets for the allocated brands as a shared goal with the

channels.

 Drive market research (primary/secondary) to identify the product assortment / offering across

the key categories – healthcare devices, nutraceuticals, branded generics.

 Liaison with sourcing, procurement, reg...