Job Description
ROLE DESCRIPTION
A high impact, high growth role in a fast-paced set-up with ample avenues to showcase and
demonstrate talent in establishing and scaling up brands in Private Brands Charter. The incumbent will be responsible for brand architecture, product offering & assortment management across channels, media/packaging agency management, formulating GTM plans and executing them at scale.
KEY RESPONSIBILITIES
Conceptualize, launch and scale the Private Label Brands across 3 different channels – offline,
captive D2C and e-commerce marketplaces.
Drive the top-line and bottom-line targets for the allocated brands as a shared goal with the
channels.
Drive market research (primary/secondary) to identify the product assortment / offering across
the key categories – healthcare devices, nutraceuticals, branded generics.
Liaison with sourcing, procurement, regulatory, packaging, legal, offline sales, online sales team,
prod...
A high impact, high growth role in a fast-paced set-up with ample avenues to showcase and
demonstrate talent in establishing and scaling up brands in Private Brands Charter. The incumbent will be responsible for brand architecture, product offering & assortment management across channels, media/packaging agency management, formulating GTM plans and executing them at scale.
KEY RESPONSIBILITIES
Conceptualize, launch and scale the Private Label Brands across 3 different channels – offline,
captive D2C and e-commerce marketplaces.
Drive the top-line and bottom-line targets for the allocated brands as a shared goal with the
channels.
Drive market research (primary/secondary) to identify the product assortment / offering across
the key categories – healthcare devices, nutraceuticals, branded generics.
Liaison with sourcing, procurement, regulatory, packaging, legal, offline sales, online sales team,
prod...
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