Brand Program Manager (Cards Issuing)

Overview

He/She/They will be responsible for the timely development and implementation of strategic programs/campaigns/initiatives to achieve business goals on new card acquisition and early activation. Implements and enhances relevant business procedures, including liaising and leading cross-functional teams, and maintaining a high standard of customer experience.

Responsibilities

• Develop new card acquisition and early activation programs/campaigns/initiatives, aligned with business goals.
• Provide targeted analysis and action plans to tap and maximize potential across different customer segments.
• Coordinate with cross-functional units to ensure the proper and smooth implementation of programs.
• Develop media plans and ensure timely launch and placement of ads and materials.
• Plot and manage campaign/program budget.
• Conduct regular program/campaign performance reviews vis-a-vis business metrics. Rev...