Brand Senior Manager

• Strategic Planning: Develop and execute comprehensive marketing strategies and plans to increase market share, brand awareness, and customer acquisition.
• Team Leadership: Lead, mentor, and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and high performance.
• Budget Management: Create and manage the annual marketing budget, ensuring effective allocation of resources across various campaigns and initiatives.
• Campaign Management: Oversee the planning, implementation, and analysis of all marketing campaigns across various channels, including digital, print, social media, and traditional media.
• Brand Management: Develop and maintain a strong and consistent brand identity, ensuring brand guidelines are followed across all marketing touchpoints.
• Market Research: Conduct in-depth market research and competitive analysis to identify trends, consumer behavior, and new opportunities for growth.
• Cross-Functional Collaboration: Work closely with other departments, such as sales, product development, and finance, to ensure marketing efforts support overall business goals.
• Performance Analysis: Utilize data and analytics to measure the effectiveness of marketing campaigns, generate performance reports, and make data-driven decisions for continuous improvement
• Stakeholder Relations: Build and maintain strong relationships with internal and external stakeholders, including senior leadership, clients, and external agencies.

Job Scope

• Senior-Level Marketing Leadership: Typical candidate must have at least Five years of experience as a Brand Senior Manager or Senior Marketing Manager at an international company.
• Project and Brand Operations: Hands-on role in organizing and managing product and brand projects. This includes overseeing the entire lifecycle of a marketing initiative, from concept to execution and analysis.
• Celebrity Endorsements: Successful history of cooperating with local celebrities for endorsement deals. This indicates a need for strong negotiation, relationship management, and a clear understanding of how to leverage a public figure's brand to drive consumer interest.
• Traditional Media and Mobile Media: Experience in managing campaigns on Local TV and OOH (Out-of-Home) media is crucial. The requirement for a "strong relationship with Media".
• Team Management: You must have at least five years of experience managing a marketing team
• Leadership: Responsible for mentoring, guiding, and overseeing a group of marketing professionals.
• Professionalism and Communication: Emphasizing the need for strong interpersonal skills and the ability to build and maintain professional relationships.

Requirements

• A bachelor's degree in marketing, Business, Communications, or a related field is typically required. A Master's degree is often preferred.
• Professional English skills for both speaking and writing to effectively communicate with international partners and stakeholders.
• Strong leadership and team-building skills.
• Excellent strategic thinking and analytical abilities.
• In-depth knowledge of all aspects of marketing, including digital marketing, content marketing, SEO, social media, and traditional advertising.
• Exceptional communication and interpersonal skills.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and other marketing software.
• Ability to manage multiple projects and work effectively under pressure.
• Creative and results-driven mindset.