Brand Solutions Lead

Brand Solutions Lead – Makeup & Cosmetics Advertising Segment

Location: Mumbai

Experience: 4–6 years

Employment Type: Full-time | On-site at Lower Parel Mumbai

About the Role

We are hiring a Brand Solutions Lead to lead digital brand strategy and execution for a leading makeup & cosmetics brand . This role requires deep understanding of beauty communication , makeup consumer behavior, and platform-led storytelling.

You will be responsible for building strong brand narratives across Instagram, YouTube, creators, and digital commerce touchpoints , while managing a team of creative and brand servicing executives . The role demands equal strength in strategy, creative direction, client management, and performance-led thinking .

If you live and breathe makeup trends, understand how consumers discover, learn, try, and buy beauty products digitally, and can turn product features into compelling content ecosystems—this role is for you.

Key Responsibilities

Brand Ownership & Client Leadership

• Own end-to-end digital brand solutions for a makeup & cosmetics portfolio
• Act as the primary contact for senior client stakeholders
• Translate brand goals into platform-specific beauty storytelling
• Ensure consistency in brand tone, product education, and visual identity

Beauty Content & Digital Strategy

• Lead Instagram-first beauty content : reels, tutorials, product demos, before-after formats, and trend-led edits
• Build content pillars around:
• Product launches
• Shade stories & swatches
• How-to’s & makeup education
• Creator-led reviews & routines
• Community & UGC-style content
• Plan monthly and seasonal beauty calendars aligned to launches, trends, and consumer moments

Campaigns & Launches

• Lead new product launch campaigns from concept to execution
• Develop creator-led makeup campaigns using trends such as:
• GRWM (Get Ready With Me)
• Transformation & before-after formats
• Shade match & wear-test content
• Long-wear, smudge-proof & performance-led storytelling
• Ensure seamless integration across organic social, influencer, paid media, and e-commerce content

Performance, Insights & Optimization

• Review content and campaign performance (reach, engagement, saves, CTR, conversions)
• Translate insights into format, creator, and content optimizations
• Continuously refine storytelling based on platform behavior and beauty trends

Team & Process Leadership

• Manage, mentor, and upskill a team of brand services executives, creatives, and account managers
• Drive clarity in briefs, timelines, approvals, and deliverables
• Ensure high-quality output with attention to detail, accuracy, and brand compliance

Collaboration & Execution

• Work closely with creative, production, influencer, media, and design teams
• Ensure flawless execution across shoots, edits, creator content, and post-production
• Champion best practices in beauty content production (lighting, textures, shade accuracy, skin representation)

Beauty Trends & Culture

• Stay updated on global and local makeup trends , platform features, and creator formats
• Track innovations in:
• Makeup routines & tutorials
• Ingredient storytelling
• Skin-tone inclusivity
• Community-led beauty discovery
• Apply trend insights to real-time content and campaign planning

What We’re Looking For

Core Requirements

• 5+ years of experience in digital/creative agencies or in-house makeup/cosmetics brand teams
• Proven experience handling makeup, cosmetics, or beauty personal care brands
• Strong command over Instagram, reels, creators, and beauty-first content formats
• Experience managing large accounts and multiple stakeholders
• Strong presentation, communication, and problem-solving skills
• Team leadership experience with a focus on coaching and development

Skill Set

• Deep understanding of makeup products, textures, shades, finishes, and claims
• Ability to turn product benefits into engaging beauty content
• Strategic mindset with hands-on execution capability
• Strong eye for beauty visuals, skin accuracy, and product representation

Nice to Have

• Experience working on e-commerce beauty content (product pages, launch assets, ads)
• Familiarity with creator contracts, influencer ecosystems, and content rights
• Understanding of performance-driven beauty storytelling

Why Join Us

• Work on a large, high-impact makeup & cosmetics brand
• Be part of an integrated digital ecosystem (creative, content, influencer, media, production)
• Lead a team shaping how beauty brands show up digitally today
• Opportunity to innovate within fast-moving beauty trends and formats

Apply Now

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