Brand Strategist + Social Copywriter (Social Media Growth)

Role Objective:

Own the brand voice, messaging, and content strategy across multiple locations. You’ll create social content that drives follower growth, engagement, and inquiries/bookings through strong storytelling + performance thinking.

Key Responsibilities:

1. Strategy & Planning

• Build monthly content calendars with clear themes, campaigns, and growth goals
• Plan promotions, seasonal events, memberships, and partnerships
• Maintain a strong content mix (reels, carousels, stories, UGC, testimonials, influencer collabs)
• Track trends and translate them into brand-aligned content ideas

2. Copywriting & Creative Direction

• Write high-performing copy for reels, carousels, stories, and campaigns
• Create hooks, captions, CTAs, and on-screen text direction
• Finalize hashtags and messaging for each post
• Collaborate with design/video teams using clear creative briefs

3. Community & Growth

• Drive organic growth via engagement strategies + trend participation
• Support influencer/community collaborations and cross-promotions
• Write DM reply templates and engagement prompts (polls, Q&As, quizzes)

4. Reporting & Optimization

• Track reach, engagement, saves, shares, followers, clicks, DMs
• Deliver monthly insights: wins, learnings, and next-month recommendations
• Monitor competitors and identify differentiation opportunities

5. Collaboration

• Align with paid ads + SEO teams for consistent messaging
• Participate in weekly syncs for planning and performance review

KPIs (Per Location):

• +1,000 net followers/month
• 50K+ views on key reels
• 10%+ engagement rate
• 20% MoM reach growth
• 100% on-time posting
• Trackable inquiries/bookings via link clicks + DMs

Tools:

Meta Business Suite, Later, Canva, Google Drive, Asana, Sheets/Looker Studio