Job Description
The Branding & Online Marketing Head leads online growth, brand visibility, and revenue for a D2C brand by owning performance marketing, brand marketing, CRM, and analytics across all digital channels.
Key Responsibilities:
Branding
Key Responsibilities:
Branding
- Develop and execute overall brand strategy and positioning
- Ensure brand consistency across digital, offline, packaging, and communication
- Lead ATL, BTL, and TTL campaigns
- Oversee creative direction, storytelling, and brand guidelines
- Manage influencer, PR, and brand collaborations
- Own digital marketing strategy across Meta, Google, SEO, marketplaces, and social media
- Drive customer acquisition, retention, and ROAS
- Plan and manage performance marketing budgets
- Monitor campaign performance and optimize funnels
- Lead CRM, email, WhatsApp, and remarketing initiatives
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