Job Description
Key Responsibilities
- Develop and execute comprehensive brand strategies aligned with organizational objectives
- Drive brand positioning and messaging across all communication channels
- Manage institutional branding initiatives across digital, offline, ATL, and BTL platforms
- Oversee brand communication through PR, media, events, and strategic partnerships
- Ensure brand consistency across all marketing and communication touchpoints
- Collaborate with internal teams and external agencies for campaign planning and execution
- Monitor brand performance, visibility, and market perception
- Analyze market trends and competitor activity to refine brand strategies
- Support admissions and marketing teams with strong brand-led campaigns
Skills Required
Brand Development, Brand Management, Brand Positioning, Brand Strategy, Atl, Btl
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