Job Description

Role Summary:

Responsible for planning and delivering offline media strategies across TV, Print, Radio, OOH, and Cinema to meet brand and business objectives.

Key Responsibilities:

  • Develop offline media plans aligned to budgets and KPIs
  • Plan and optimise campaigns across TV, Print, Radio, OOH & Cinema
  • Analyse audience insights, reach–frequency, GRPs, and CPTs
  • Lead client discussions, presentations, and WIPs
  • Coordinate with buying and execution teams

Skills Required:

  • Strong knowledge of offline media ecosystems
  • Hands-on experience with planning tools and metrics
  • Client-facing and presentation skills
  • Agency experience preferred

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