BTL Marketing Specialist

Objective:

Responsible for leading the BTL activities for the region and build a top-of-the-mind brand recall through BTL activities

Key Responsibilities

- Map business requirements and prepare quarterly plans for BTL activities

- Manage proper allocation of budgets, working closely with the internal stakeholders

- Actively contribute in Strategic Corporate Initiatives identified by the Organization

- Build and own a ROI framework for measurability of BTL interventions

- Manage internal stakeholders expectations and deliver to agreed marketing objectives with effective BTL interventions

- Proactively identify new innovative BTL mediums/activities and recommend actionable steps with consensus of relevant stakeholders

- Seamlessly coordinate with, external agency & local/regional vendors to get best possible rates and ensure effective and timely exec...