Business Analyst

About Verifast

Verifast is an all-in-one identity verification platform trusted by property managers, lenders, brokers, and underwriters across the US and Canada. With hundreds of workflows and human-powered customer support, Verifast improves application efficiency by 90% while reducing false positives and negatives. Transparency across the platform differentiates Verifast from its competitors and has resulted in an industry-leading reputation for trust.

About The Role

The Business Analyst will play a critical role in enabling revenue growth through operational rigor, data accuracy, and meaningful performance insights. This role will be hands‑on in HubSpot and Gong, building the reporting foundation, systems, and workflows required for Sales and Marketing to operate efficiently and predictably.

The ideal candidate is analytical, detail‑oriented, and passionate about turning data into actions that improve pipeline progression, revenue performance, and sales effectiveness.

Key Responsibilities

• Build, optimise, and maintain dashboards and reporting within HubSpot to track KPIs across the entire revenue funnel
• Own CRM governance and data hygiene to ensure accurate forecasting and pipeline visibility
• Analyse Gong insights to identify trends in customer conversations and support sales coaching and enablement
• Drive operational improvements by identifying conversion bottlenecks and recommending process enhancements
• Automate workflows and enablement processes within HubSpot to streamline GTM execution
• Support revenue forecasting and performance reviews with accurate data and scenario modelling
• Partner closely with Sales and Marketing leadership to enhance lead quality, stage progression, and SLA adherence
• Evaluate and implement tools and integrations that enhance GTM operational efficiency and scale

Qualifications

• 3–5 years of experience in Revenue Operations, Sales Operations, or Business Analysis within SaaS
• Demonstrated expertise in HubSpot (reporting, automation, lifecycle management, data structure)
• Hands‑on experience using Gong or similar conversation intelligence tools to drive performance improvements
• Strong analytical skills with the ability to translate insights into prioritised decisions
• High attention to detail with ownership of data quality and process consistency
• Excellent communication and stakeholder management skills across GTM functions
• Ability to thrive in a fast‑paced environment with evolving priorities and expectations

Pay Range

80,000 - 100,000 CAD per year (Remote (Canada))

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Research, Analyst, and Information Technology