Business Analyst – Insights & Opportunity Scoping

Description

The Business Analyst – Insights & Opportunity Scoping is responsible for building the data and insight foundation of strategic engagements with Globe’s enterprise clients. This role supports the diagnosis of customer experience gaps and the identification of high-value opportunities through market research, customer data analysis, and strategic benchmarking. It plays a critical role in shaping the fact base behind executive-level recommendations.

DUTIES AND RESPONSIBILITIES: 

Data Gathering & Strategic Research: Conduct primary and secondary research to understand industry trends, customer behaviors, and competitive benchmarks. Leverage internal data, market reports, and proprietary tools to gather relevant insights for each client engagement

Customer & Market Segmentation: Support segmentation of client organizations by industry, digital maturity, and strategic intent. Use frameworks and data analytics to...