Business Analyst

Role - Business Analyst (Quick Commerce)

Location - Noida (Onsite)

Experience - 4 to 6 years

Key Responsibilities

1. Business & Process Requirements

• Collaborate closely with product, marketing, operations, and technology teams to elicit, analyze, document and prioritize business requirements in an Agile environment
• Translate business processes and functional requirements into well-defined epics, user stories, and acceptance criteria aligned with the product vision
• Maintain and refine the product & backlog, ensuring stories are ready for sprint planning (Definition of Ready)
• Facilitate and participate in Agile ceremonies including sprint planning, backlog grooming, review/feedback, and retrospectives
• Support development and QA teams by clarifying requirements, resolving queries, and managing scope during sprints
• Ensure end-to-end requirements traceability from user stories through development, testing, and release
• Collaborate with QA to validate acceptance criteria and support functional and UAT testing
• Analyze business processes and recommend incremental improvements aligned with Agile delivery principles
• Support change management by assessing impacts, reprioritizing backlog items, and ensuring stakeholder alignment
• Assist in prioritization and project scoping for e-commerce initiatives based on ROI and business impact

1. Data Analysis & Reporting

• Gather, interpret, and analyze data from various sources including Google Analytics and internal & external systems
• Maintain standardized dashboards and weekly/monthly performance reports.
• Monitor key metrics such as traffic trends, conversion rates, average order value (AOV), and customer lifetime value (CLV) etc.
• Experience with analytics tools such as Google/Adobe Analytics, Power BI, Tableau etc. will be preferred

1. Stakeholder Management

• Act as a key bridge between business stakeholders and Agile delivery teams (developers, QA, UX)
• Communicate insights clearly and concisely to technical and non-technical stakeholders.
• Present findings, forecasts, and recommendations in weekly/monthly business calls.

Required Qualifications

Education :

1. Bachelor’s degree in Engineering, Business Analytics, Economics, Mathematics, Statistics, or Computer Science
2. MBA/PGDM preferably from Tier 1 institute/college

Experience : 4–6 years of experience in business analysis, data analytics, or e-commerce operations.

Soft Skills : Fluency in written and verbal communication in English language

Preferred Qualifications :

1. Knowledge of SQL and advanced Excel (advanced formulas, pivot tables etc.) for analytics.
2. Knowledge of Magento e-commerce platform

What We Can Offer You

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

Heart

Brains

Courage

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.