Business Analyst – Segment Management

Role Summary

The Business Analyst – Segment Management is responsible for designing, analyzing, and continuously optimizing customer segments across the lending lifecycle . This role sits at the intersection of business strategy, advanced analytics, and execution , acting as a strategic partner to Product, Risk, Marketing, Operations, and Finance teams.

The role requires a hybrid BI + BA profile : deep hands-on data analytics capability combined with strong business logic, financial acumen, and structured problem-solving skills. The individual will translate complex data into actionable segment strategies that drive portfolio growth, profitability, risk balance, and customer experience .

Key Responsibilities

1. Segment Strategy & Design
   • Design and maintain customer segmentation frameworks across the end-to-end lending lifecycle, including:
   • Acquisition segments (ne...