Business Development Director (India)

About Monster Energy:

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A day in the life:

As the Business Development Director, you will team up with the VP of Sales to take charge of coordinating and setting up timelines and deliverables for the region and each country. Be the co-pilot in driving the business planning implementation, process, and quarterly reporting. Act as the essential connection across all crucial departments internally and with distribution partners (DP) to ensure tasks are completed and goals are smashed. You'll be engaging with key functions like Commercial, Field Sales, Finance, Supply Chain, Marketing, Business Development, and Country and DP Management to keep the momentum going and objectives on track.

The impact you'll make:

• Identify market opportunities and insights to drive continuous growth. Design and communicate commercial calendar via identified business opportunities. Develop specific, measurable, actionable priorities, targets, and programs, tailoring the region strategy and direction to the local realities, together with the local internal and distribution partner teams.
• Identify business opportunities and key channels, distribution targets and programs to reach targets. Recommend the right shelf pricing strategy and promotional plans to maximize the revenue. Understand and activate the optimal local Route‐To‐Market to maximize distribution.
• Partner with the Central teams and the distribution partner's Category & Trade marketing teams to design and align the perfect look of success in all key channels; design and plan the most outstanding in‐store activation programs, partnering with marketing and trade marketing teams to sell the brand proposition, leveraging the best international and local properties.
• Align volume goals (market, channel, mix, phasing) and key elements of the country profit and loss (P&L) and manage accuracy of the forecasted of volume and spend. Develop the right value chains with the distribution partners, and have the right list price by channel to reach the agreed shelf pricing strategy and offer the adequate margin to the different customers/wholesaler.
• Align internally the other elements of the P&L and track internally and DP finance teams that spend is in line with budget. Budget the right trade spending to ensure maximal distribution and presence of the brand (line‐up, listing, slotting) and promotional investments to achieve the agreed promotional strategy and maximize the number of displays/secondary placements.
• Build from scratch country/brand roll out planning through designing, planning and aligning all cross functional aspects and key performance indicators (KPI)s. Work closely with Supply Chain Planning on short to medium term demand planning (month, quarter) and work with marketing & sales on long term business plan, long range plan forecasting
• Define revenue management strategy in business planning period and work with commercial and finance planning team. Prepare action plans for mix management by size, channel, and selling stories to explain the reason for price transitions, develop commercial arguments for key accounts on retailer margin movements.
• Review and analyze sales to distribution partners, customers and consumers to identify trends, drivers, risks and opportunities. Understand distribution partner sales information (e.g. SAP) to monitor their performance with customers or coverage of their sales force. Monitor and track sales to distribution partners and inventories to communicate solid forecast and make recommendation to further accelerate sales.
• Set channel strategies and execution standards in order to support capturing incremental volume and profit for each channel. Analyze sales performance against annual targets and review effectiveness/implementation of the different agreed programs and activities. Turn best activities into best practice that can be shared across countries. Lead POS characterization role.
• Master Nielsen reports and databases to understand category, brand, SKUs, channels and competitor performances and make relevant recommendations. Define the right promotional plans (discount, pricing, frequency) to secure the right number of displays, grow sales while maintaining profitability.

Who you are:

• Education: Prefer a Bachelor's Degree or Masters degree in Business, Marketing, Finance or related field of study.
• Additional Experience Desired: More than 10 years of experience in sales, marketing, channel planning in a business environment.
• Additional Experience Desired: More than 10 years of experience in in fast‐moving consumer goods (FMCG) or consultancy.
• Computer Skills Desired: Advance user Microsoft Office (Excel, Word, and PowerPoint).
• Certifications & Licenses: Experience with forecasting, Nielsen/IRI, POS and inventory reports.
• Additional Knowledge or Skills to be Successful in this role: Fluent English preferred.

* Please submit your resume in English for faster application processing.