Business Development Executive

We are looking for a highly driven Business Development Executive with strong experience in B2B lead generation, email marketing, and CRM-based outreach. The ideal candidate should be familiar with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, Apollo, and ZoomInfo, and should be able to build and nurture high-quality sales pipelines.

Key Responsibilities
Lead Generation & Prospecting

• Generate high-quality B2B leads through email marketing, LinkedIn outreach, and data research.
• Identify potential clients across IT, staffing, and consulting domains using platforms such as ZoomInfo, Apollo, and LinkedIn Sales Navigator.
• Perform detailed market research to build accurate prospect lists and validate leads.

Email Marketing & Outreach

• Create, execute, and track targeted email campaigns using Salesforce Marketing Cloud or similar tools.
• Personalize outreach strategies to improve open rates, engagement, and conversions.

Sales Pipeline & CRM Management

• Maintain accurate and updated data in CRM systems (Salesforce / HubSpot).
• Track lead status, follow-ups, and communication history to ensure transparency and smooth handover to the sales team.
• Optimize workflows to improve campaign efficiency.

Relationship Management

• Engage with prospects through regular follow-ups to nurture interest and build long-term relationships.
• Schedule meetings, demos, and introductory calls between prospects and the sales team.

Reporting & Analysis

• Prepare weekly and monthly reports on lead generation activities, pipeline status, and campaign performance.
• Use analytical insights to improve targeting and conversion strategies.

Required Skills & Competencies

• 1–3 years of relevant experience in Business Development, B2B Sales, or Lead Generation.
• Hands-on experience with tools such as:
• Salesforce Marketing Cloud
• HubSpot
• LinkedIn Sales Navigator
• Apollo, ZoomInfo
• Strong understanding of email marketing workflows, CRM management, and prospecting techniques.
• Ability to communicate effectively with decision-makers and generate qualified leads independently.
• Strong analytical skills, attention to detail, and ability to meet monthly targets.
• Excellent written and verbal communication skills.

Preferred Qualifications

• MBA in Marketing, Sales, or Business Administration
• Experience in IT, SaaS, staffing, or consulting industries
• Ability to work in fast-paced, target-driven environments