Business Development Manager (BDM)

Current Title: Business Development Manager (BDM) Department: Sales & Marketing Reports To: Zonal Manager Department Summary: The Sales & Marketing Department is responsible for increasing the companys market presence by promoting poultry feed supplement products, identifying new business opportunities, developing customer relationships and supporting growth across regions. Purpose of the Position To lead and manage business development strategies that drive growth in sales and customer base. The BDM identifies new markets, develops relationships with key clients and channel partners and ensures the business meets revenue and expansion targets. Job Description (Major Roles and Responsibilities): Roles: Identify, evaluate and develop new business opportunities for nutrition feed supplements and bio security products of Poultry, Aquaculture and Large animals domine in the assigned territory. Plan and execute product promotion activities like farmer meetings, field demonstrations, seminars, and participation in industry events. Manage and grow relationships with key stakeholders such as distributors, dealers, integrators, veterinarians, and large poultry farms. Provide technical guidance and support through BDEs to the customers on product application, dosage and benefits related to poultry nutrition, health, and bio security practices. Conduct market research to gather data on competitors, pricing and trends. Coordinate closely with supply chain, marketing, technical teams to ensure product availability, timely order execution and resolution of customer issues Participate in trade shows, exhibitions and customer engagement events. Negotiate contracts, pricing and terms with clients and partners. Lead and supervise a field sales team, including target setting, performance monitoring, coaching, and capability-building initiatives. Responsibilities: Achieve monthly, quarterly and annual sales targets in the assigned territory. Conduct field visits to understand customer needs, track competitor activities, and capture market trends for action. Coordinate with supply chain, marketing, technical services, and finance to ensure product availability, schemes execution and issue resolution. Handle queries, complaints, and service issues promptly to ensure customer satisfaction and retention. Prepare and submit sales reports, visit reports, forecasts, and market intelligence updates to the Zonal Business Development Manager Follow company policies, pricing guidelines, documentation norms, and ethical standards in all business activities. Ability to transform customer objections into opportunities for trust-building and successful sales closure. Continuous follow ups with BDEs for timely collection of outstanding from the assigned territories. Essential Qualification & Skills Required: Qualification: Bachelors degree in life sciences, veterinary science, Agriculture or related field. Masters degree or MBA in Marketing/Agribusiness is preferred. Experience (in Years): 48 years of experience in sales/business development of poultry feed, feed additives, animal health or bio security products. Skills & Abilities: v Strong understanding of poultry nutrition, feed supplements, and bio security concepts relevant to farm-level application. v Proven experience in sales or business development, preferably in animal feed, animal health. v Ability to develop and execute territory/business plans aligned with sales targets and growth objectives. v Excellent selling, negotiation, and closing skills with a focus on value-based and solution-oriented selling. v Strong relationship-building skills to engage and retain farmers, integrators, dealers, and distributors. v Competence in market research and competitor analysis to identify new opportunities and improve positioning. v Experience in performance tracking, KPI monitoring and providing structured feedback to team members. v Strong coordination skills to work closely with marketing, logistics, finance, and technical support teams. v Clear verbal and written communication skills for farmer meetings, dealer interactions, and management reporting. v Confident presentation and facilitation skills for product demos, trainings, and review meetings. v Proficiency in MS Office (Excel, PowerPoint, Word) and familiarity with CRM or sales reporting tools. v Data-driven mindset with the ability to interpret sales reports and field data to refine strategy and action plans. v High result orientation with a strong drive to achieve and exceed sales and growth targets. v Self-motivated, disciplined, and capable of working independently in field conditions with minimal supervision. v Strong problem-solving skills to handle customer complaints, channel conflicts, and operational issues effectively. v Flexibility and resilience to travel extensively and work in rural/field markets as per business requirements. v Commitment to ethical sales practices and compliance with company policies and regulatory guidelines.
• Bachelor’s degree in life sciences, veterinary science, Agriculture or related field. • Master’s degree or MBA in Marketing/Agribusiness is preferred
4-5 years
Sales & business development experience in poultry feed, animal health, or agri-inputs Strong field sales, dealer management & customer relationship skills Product promotion through farm visits, demos & technical meetings Lead generation, negotiation, and order closure abilities Market intelligence, competitor tracking & MIS/DSR reporting Willingness to travel; proficiency in MS Excel, Word & PowerPoint