Business Development Representative (BDR)

Overview of the role

At Upshop, the Business Development Representative (BDR) is a key member of the Demand Generation team. The BDR’s mission is to identify, qualify, and develop new business opportunities through Sales Qualified Leads (SQLs) that expand our Upshop 360 platform across grocery, convenience retail (C-store), and other emerging verticals.

This role blends analytical skills with strategic outreach, including deep market and Ideal Customer Profile (ICP) research. You’ll turn data into intent, intent into conversation, and conversation into qualified opportunities. Working alongside Product Marketing, Sales, and fellow Demand Gen peers –specialists in ABM and inbound marketing –you’ll help connect campaign engagement to real pipeline.

The BDR plays a critical role in communicating Upshop’s unique market advantages — our unfair edge in AI-driven Total Store Operations. Success in this role requires a clear understanding of how Upshop differentiat...