Business Development Representative

Reports To: Sales Manager Job overview We are looking for an ambitious and energetic business development representative (BDR) to act as an engine in our sales team. In this role, you will be the first point of contact for potential clients, responsible for identifying new business opportunities in the hospitality technology sector. Your primary goal is to generate a robust pipeline of qualified leads through outbound prospecting and strategic outreach across US and Mexico-LATAM markets. Responsibilities and Duties Prospecting & Lead Generation: Execute high-volume outbound campaigns (cold calling, emailing, and social selling) to identify decision-makers in hospitality businesses. Qualification: Qualify potential leads to understand their needs, budget, and technical requirements (e.g., current PMS or Channel Manager usage) before handing them off to the sales team. Pipeline Management: Book qualified meetings and product demonstrations for Sales Associates. Ensure the sales calendar is full of high-quality opportunities. Market Research: Research target accounts and stay updated on industry trends to tailor your outreach and effectively communicate Dharma’s value proposition. Data Integrity: Maintain impeccable records of all interactions, contact details, and lead status in HubSpot to ensure accurate tracking and reporting. Collaboration: Provide feedback to the sales and marketing teams regarding prospect objections and market reception to help refine outreach strategies. Qualifications Experience: 1 years of experience in sales, customer service, or lead generation (SaaS experience is a plus). Language Skills: Fluent in English and Spanish (Written and Verbal) is mandatory to support our cross-regional strategy. Communication: Fearless on the phone with excellent active listening and writing skills. You must be able to articulate value quickly and clearly. Tech-Savvy: Comfortable learning new software quickly. Experience with CRM tools (HubSpot), LinkedIn Sales Navigator, or similar prospecting tools is a major plus. Resilience: Ability to handle rejection with a positive attitude and persistent work ethic. Ambition: A strong desire to learn, achieve targets, and advance your career in technology sales. About Dharma At its core, Dharma has always prioritized people — whether they're guests, staff, customers, or partners. While our roots lie in valuing human connection, we embrace technology to enhance relationships. Our aim is not just to provide tech solutions; it's to ensure that all facets of the hospitality sector, especially small to medium-sized businesses, can offer the same exceptional experiences that luxury establishments have been known for. With Dharma, it's always about people first, empowered by technology. You can always refer to our webpage for more information about us: