Business Manager - eCommerce

Job Description Job Description · Key Responsibility: Demand side revenue responsibility for the BU X Market on the platform· Develop quarterly sales plan & Monthly merchandising calendar· Create customer cohorts - use customer data analysis to come up with cohorts which are mutually exclusive & collectively exhaustive basis lifetime purchase data by brand, product lines, revenue, margin· Owner of merchandising / catalog on the platform by customer cohorts· Create inventory requirement forecast as per current sales trends to make sure top sellers are always in stock· Collaborate with PG teams for ensuring pricing & availability is always up to date· Secures online first - new brand selection for multiple subcategories· Dives deep into inputs and understands the downstream impact of changes to pricing, selection, and convenience for multiple subcategories· Help the partner eco-system transition to online commerce by coming up with insights which can help drive the behavior change led by strong proposition for the customers· Track and analyze product assortment, category performance and path to purchase. As well as, product reviews, cross-sell functionalities performance and market competition trends identifying opportunities to drive purchase and creating customer-centric web merchandising decisions· Enhance the customers purchase and search journey keeping in mind business/vendor marketing strategy· Come up with recommendations on driving incremental revenue or margin by building rationale for cross sell, up sell, higher margin products from total available assortment· Collaborate with platform development and brand (product) team understanding their vision and provide quantitative and qualitative insights· Collaborate with CRM team to activate campaigns based on merchandising calendar