Campaign Coordination Manager

Role Overview

The Client Servicing – Mainline professional will manage end-to-end client coordination for ATL and integrated campaigns. The role involves understanding client requirements, coordinating with internal teams, supporting pitches and presentations, and ensuring timely and high-quality campaign delivery.

Key Responsibilities

Client Servicing & Account Management

• Act as the primary point of contact for assigned clients and manage day-to-day communication
• Understand client briefs, marketing objectives, and brand guidelines
• Manage approvals, feedback loops, and timelines across campaigns
• Build strong, long-term client relationships

Campaign Planning & Execution

• Coordinate execution of mainline campaigns across print, outdoor, TV, radio, and integrated platforms
• Work closely with Creative, Media, and Production teams to ensure smooth delivery
• Track deliverables, schedules, and quality standards
• Ensure campaigns are executed as per approved brief and timelines

Pitching & Presentations

• Support and participate in new business pitches and client presentations
• Assist in developing pitch decks, creative presentations, and proposal documents
• Coordinate internal inputs and ensure presentation accuracy and impact

Internal & External Coordination

• Liaise with internal teams including Creative, Media, Finance, and Production
• Coordinate with vendors, printers, media partners, and other stakeholders
• Ensure clear communication and seamless handovers between teams

Budgeting & Reporting

• Assist in preparing estimates, cost sheets, and campaign budgets
• Track billing, releases, and post-campaign reports
• Ensure financial and process compliance

Skills & Competencies

• Strong client communication and relationship management skills
• Clear understanding of mainline advertising and campaign workflows
• Good presentation and documentation skills
• Ability to multitask and manage deadlines in a fast-paced environment
• Strong coordination and problem-solving abilities

Preferred Experience

• Experience working in mainline or integrated advertising agencies
• Exposure to ATL campaigns (Print, OOH, TV, Radio)
• Experience handling multiple clients or brands