Job Description

Campaign manager F/M


Permanent contract - Paris Chalgrin

We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry and supported by Lectra. Software, equipment, data and services… At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?


Our Marketing and Communication Department, based in Bordeaux/Cestas and Paris, is looking for a Senior Go-To-Market Manager – Fashion sector M/F

Your missions

  • Create the marketing plan to meet the business and awareness challenges of our solutions (targets, needs, segmentation, distribution channels, etc.).

  • Analyze sales and results in relation to objectives and market potential

  • Execute global marketing programs (campaigns, newsletters, customer events and other marketing tactics...)

  • Design and develop multi-channel marketing contents: videos, infographics, webinar presentations, emails, social network posts, web pages...

  • Launch and manage ABM marketing campaigns, based on account lists defined collaboratively with the regional marketing teams.

  • Support and guide local marketing teams in the deployment of initiatives stemming from the Corporate plan.

  • Share best practices (Corporate and regional) and make recommendations for improvement.

  • Analyze the performance of marketing campaigns (post-mortem presentation, action plan) and implement corrective actions if necessary.

  • Manage plan and campaign budgets in coordination with the marketing operations team.

    • Your profile

    With a Master’s degree, ideally specialized in marketing (business school or equivalent), you have at least 5 to 10 years' significant experience in B2B marketing. You enjoy working in international, multicultural, cross-functional and complex environments.


    You have already worked in a B2B environment, ideally on Software-as-a-Service (SaaS) products, and you have a strong taste for technology.


    Experience in an international environment is essential; knowledge of the industrial sector would be a real asset for the position but is not mandatory.


    Skills required:

  • Fluent English (written and spoken)

  • Data-driven marketing expertise

  • Strong synthesis and skills

  • Ability to manage several projects in parallel

  • Willingness to propose new ideas

  • Strong customer and results orientation

  • Aptitude for digital technologies

  • Knowledge and practice of Salesforce and/or Marketo is a plus

    • What does Lectra offer you?

  • Join an innovative company providing premium solutions and services

  • Work in an international, multicultural (32 nationalities) and agile environment

  • Lunch vouchers covered at 50%

  • Company health insurance covered at 60%

  • A works council with annual subsidies

  • Remote work: 70 days/year

    • Apply for this Position

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