Job Description

We are looking for a dynamic Campaign Marketing Manager to plan, execute, and optimize integrated marketing campaigns for a leading FMCG company. The role focuses on driving brand visibility, product launches, consumer engagement, and sales growth through ATL, BTL, and digital campaigns

Key Responsibilities:

  • Plan & execute end-to-end marketing campaigns (ATL, BTL & Digital)

  • Manage product launch & promotional campaigns

  • Coordinate with sales, agencies, and vendors

  • Track campaign performance, ROI & market response

  • Develop campaign calendars & marketing budgets

  • Ensure brand consistency across all campaign touchpoints

  • Analyze consumer insights & market trends

  • Manage POS materials, in-store promotions & activations



Requirements

  • FMCG campaign planning & execution

  • ATL / BTL / Digital marketing

  • Product launch & brand activation

  • Consumer insights & market analysis

  • Budgeting & ROI tracking

  • Vendor & agency management

  • MS Excel, PowerPoint & marketing analytics tools



    • Benefits

    #CampaignMarketing #FMCGJobs #MarketingManager #BrandMarketing #ProductLaunch #TradeMarketing #HiringNow 

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