Job Description


Job Description:

Data Capture Implementation Specialist –

  • We are seeking an experienced Tag Implementation Specialist with strong expertise in Tealium, mParticle, and Adobe platforms to join our Data Capture team.
  • In this role, you will support the implementation, maintenance, and optimization of digital data collection across web and mobile ecosystems.
  • You will collaborate with cross-functional partners to ensure accurate tracking, data quality, and seamless integration with downstream analytics and marketing platforms.
  • The ideal candidate has hands-on experience with tag management systems, mobile and web analytics, data validation, and marketing technology stacks.
  • This role plays a key part in enabling data-driven decision-making, supporting customer journey insights, and enhancing digital experiences.
  • Primary Responsibilities Tagging & Implementation (Tealium & mParticle) Assist in configuring, deploying, and maintaining tag implementations in Tealium iQ (Web) and mParticle(Mobile).
  • Support setup, validation, and troubleshooting of tracking tags, events, rules, and data layers based on defined technical specifications.
  • Conduct thorough QA and end-to-end validation across development, staging, and production environments to ensure data integrity.
  • Perform mobile app analytics validation using tools such as Firebase DebugView, Charles Proxy, Proxyman, and device simulators (iOS & Android). 2. Adobe Analytics & CJA Support Assist with Adobe Analytics (AA) and Adobe Experience Platform (AEP) setup, schema configuration, and data ingestion workflows. Support Customer Journey Analytics (CJA) reporting, dashboard creation, and cross-channel data validation.
  • Help configure and validate Adobe Analytics variables (events, eVars, props) and ensure accurate tracking via Tealium and mParticle integrations.
  • Assist with Adobe Target tagging to support A/B and multivariate testing. 3. Cross-Functional Collaboration Work closely with product owners, developers, analysts, and onsite tagging specialists to translate business requirements into technical tracking solutions.
  • Ensure accurate implementation of data layer updates and seamless deployment of tags across web and mobile applications. 4. Documentation, Governance & Compliance Maintain detailed documentation for tagging requirements, test plans, and validation results.

    • Education: Bachelors Degree

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