Category Analyst

About GWA

Join GWA and be part of a team that’s proud of its Australian and New Zealand roots, trusted expertise, and love of innovation, backed by some of the most well-known brands in the industry.

For over 100 years, we’ve been designing quality products for homes and workplaces, including popular brands like Caroma, Methven, and Clark. You’ll be joining a company with a strong history and an exciting future.

As a Category Analyst, this is a great opportunity to learn, grow, and make a real impact. You’ll support category and product strategy by translating customer, market and product data into insights that guide product development, range decisions and marketing execution, gaining hands‑on experience and building skills from day one, with training and support along the way.

What You’ll Do

• Product & Segment Strategy: Support Category and Segment Managers in managing product ranges across their lifecycle, from concept to launch through to optimisation and exit.
• Performance & Category Analysis: Analyse category, and product performance to identify trends and insights that inform range decisions, product positioning and product development, pricing and promotion priorities.
• Market Intelligence: Research competitors to identify opportunities, trends and risks within a category.
• Reporting & Storytelling: Translate data into clear narratives using dashboards, visuals and presentations to support category planning, product launches and marketing decisions.
• Commercial Understanding: Support Category Managers with insights into performance drivers and trade‑offs, helping inform balanced category decisions.
• Product Information Management: Make sure our product information is accurate, up to date, and easy to understand, so customers can confidently choose and use our products.
• Collaboration: Be part of a supportive team, working closely with Category and Segment Marketing Managers. You’ll help with analysis, insights, and problem‑solving to improve overall business performance.

What We Look For in You

• Bachelor’s degree or above (ideal areas: Marketing, Commerce, Business or related). Strong analytical bias
• Graduates or those with 1‑3 years’ experience in Product Marketing, Product Development or adjacent roles.
• Strong Excel skills with the ability to analyse and interpret product, customer and market data. Working knowledge of business intelligence software preferred (e.g. PowerBI, Tableau).
• Interest in products, consumer behaviour and how data informs category decisions.
• Excellent written reporting, data visualisation and verbal presentation skills.
• Demonstrated analytical skills, creativity, and attention to detail.

About You

• Combination of analytical and creative thinking.
• Good problem spotter and solver.
• Confident presenting recommendations supported by data and insights.
• Adaptable, with a continuous learning mindset.

Why You’ll Love Working at GWA Group

Join us as we continue our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth. Take the first step towards an exciting career and become part of a team that’s dedicated to delivering exceptional customer experiences and making a real difference in the world. We value passion, potential, and a willingness to learn.

Aside from a supportive and collaborative culture where you’ll be set up for success and know that you’re making a real difference from day one.

Job Details

• Seniority level: Not Applicable
• Employment type: Full‑time
• Job function: Marketing
• Industries: Construction

Ready to apply?

Great! Just click the apply button to build your career with us!

How to Apply

Send your CV and a covering letter highlighting a project where you used performance data to identify key trends and deliver actionable insights, along with the results achieved.

We are not accepting applications from agencies for this position.

Please note: You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role.