Category Development Manager, Impulse

Overview

Our goal is to be Energy Category experts and reasonable choice when deciding on an Energy Category partner. The Category Development Manager (CDM) will play an integral role in building, developing, and maintaining credible, long-term, category lead relationships with Red Bulls retail partners and customers. Reporting to the Senior Category Development Manager, the CDM is the main category contact with their assigned customers and will deliver category strategy and provide strategic category and shopper recommendations to the Buyers. In addition, the CDM will work internally with the National Account team to leverage category insights and identify strategic opportunities to grow Red Bull sales, market share and continuously improve promotion, price, shelf space and product distribution.

Note: The following sections outline responsibilities and expectations for the role.

Responsibilities

• CATEGORY DEVELOPMENT LEADERSHIP <...