Job Description

  • Opportunity to work with a high-growth D2C brand in the Wellness space
  • Opportunity to head the largest category for the business

    • About Our Client

  • A high-growth D2C brand in the Health & Wellness Space

    • Job Description

    1. End-to-End P&L Ownership

  • Own category-level P&L including revenue, gross margins, contribution margins, and bottom-line delivery.
  • Drive cost efficiency, pricing strategy, demand forecasting, and inventory planning in partnership with finance and supply chain teams.
  • Monitor performance through dashboards and use data-driven insights to steer business decisions.



    • 2. Category & Business Strategy

  • Define and execute long-term category strategy aligned with consumer needs, brand positioning, and business goals.
  • Identify whitespace opportunities and develop the product roadmap for new launches and innovations.
  • Build annual operating plans (AOPs) with clear volume, value, and channel targets.



    • 3. 4Ps Ownership (Product, Price, Place, Promotion)

  • Lead product strategy including concept creation, packaging decisions, claims, and consumer value propositions.
  • Develop pricing models that balance competitiveness and profitability.
  • Identify the right distribution mix across D2C, marketplaces, offline retail (if applicable).
  • Craft and oversee integrated marketing campaigns to drive awareness, acquisition, and loyalty.



    • 4. Go-To-Market (GTM) Excellence

  • Create robust GTM frameworks for new product launches and category expansion.
  • Partner with digital, growth, CRM, performance marketing, and brand teams to deliver seamless execution.
  • Build strong channel strategies for D2C and marketplace environments.



    • 5. Leadership & Cross-Functional Stakeholder Management

  • Influence and collaborate with senior leaders across Marketing, Supply Chain, Finance, Tech, and Creative.
  • Align leadership teams on category priorities, resource allocation, and growth initiatives.
  • Manage and mentor high-performing cross-functional teams to drive execution.



    • 6. Consumer & Market Understanding

  • Deeply understand the female wellness landscape, category trends, and consumer motivations.
  • Lead consumer research, competition benchmarking, and opportunity mapping.
  • Drive a consumer-first culture across the team and product pipeline.



    • 7. Commercial & Business Acumen

  • Bring strong strategic thinking with the ability to translate insights into actionable business decisions.
  • Evaluate business performance through KPIs such as CAC, LTV, repeat rates, category margins, retention metrics, and marketing efficiencies.
  • Continuously optimize the category's financial health through levers such as portfolio mix, pricing, promotions, and operational efficiencies.

    • The Successful Applicant

    A successful Category Head should have:

  • Diversity candidates are preferred
  • Minimum 8 + experience in a Top tier FMCG firm
  • Only Top Tier MBAs will be considered for this role
  • Should have majority of their experience in end to end brand management/marketing management
  • Strong commercial judgment with experience in managing P&Ls at multiple levels.
  • A blend of sales and marketing exposure, along with proven capability in brand building.
  • Ability to look beyond data, form independent viewpoints, and articulate ideas clearly.
  • Excellent stakeholder‑management skills with the ability to influence senior decision‑makers.
  • A well‑rounded mix of ambition and a solid ethical compass.
  • A consumer‑first, first‑principles approach to solving problems.

    • Apply for this Position

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