Category Manager

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, and an entrepreneurial mindset.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility.

You can get more updates, insights and everything behind the scenes at Pocket FM here -

Here's what you will be solving for:

Optimize initiatives for impact:

• Content Growth : Own growth strategy across the show lifecycle, improving listener retention, conversion, and LTV. Identify drop-offs across activation, engagement, and monetization, translating insights into focused growth initiatives and scalable show- and catalog-level playbooks.
• Scaled Show Production: Build and scale repeatable production systems across human-voice and AI-led pipelines (e.g., ElevenLabs, Audiostack). Standardize processes and quality benchmarks to increase throughput, reduce cycle time, and ensure consistent creative output at scale
• AI-First Execution : Leverage AI to accelerate content production, experimentation, and performance analysis. Build automated and agentic workflows that enable rapid iteration, reduce manual effort, and drive speed, consistency, and scale
• Monetization : Partner with product and monetization teams to optimize paywalls and offers for higher conversion. Align creative promise with listening experience to strengthen retention, trust, and long-term revenue.

In essence, we’re building a system where creative intuition meets hard business metrics, ensuring every piece of content has a clear path to driving engagement and revenue.

Here’s what we are looking for:

• 3+ years of experience in growth/ business roles with high operational excellence
• High agency, strong ownership, and a bias for action: you take initiative, move fast from idea to execution, and hold yourself accountable for outcomes
• Strong data-led problem solving; ability to break ambiguity into solvable workstreams.
• A deep understanding of user needs, preferably gained in consumer-first companies