Category Manager

Position Title: Category Manager - Marketing

Purpose of the Role:

The Category Manager will be responsible for driving brand growth, strengthening brand equity through a robust digital strategy, and managing the portfolio to regain market share in key segments. This role demands a strategic marketer with experience in digital communication and category management to execute high-impact campaigns and product launches that align with the company’s growth objectives.

Key Responsibilities:

Brand Growth Strategy

• Design and execute a comprehensive growth strategy for the category that aligns with business objectives and maximizes revenue potential.
• Conduct market analysis and leverage consumer insights to identify growth opportunities and drive brand positioning.

Brand Equity Enhancement

• Develop and implement a digital communication strategy to reinforce brand equity, ensuring messaging aligns with brand values and resonates with target consumers.
• Partner with cross-functional teams to ensure cohesive brand communication across all consumer touchpoints.

Product Launch Execution

• Lead and manage product launches from planning to execution, focusing on market penetration and consumer engagement.
• Coordinate with internal stakeholders, including sales and operations, to align on launch strategies and ensure flawless execution.
• Oversee the Home Appliances portfolio, optimizing SKU selection and assortment planning to regain market share in core segments.
• Collaborate with sales and supply chain teams to ensure optimal product distribution and positioning.

Cross-Functional Collaboration and Leadership

• Work closely with sales, trade marketing, finance, and operations to align on category goals and drive execution.
• Provide leadership and guidance to the team, fostering a collaborative environment and encouraging development and growth.

Budget Management

• Manage the marketing budget to maximize return on investment, ensuring efficient allocation of resources across initiatives.

Qualifications & Experience Required:

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 7+ years of experience in brand management, preferably in the consumer goods industry.
• Demonstrated experience in designing and executing digital communication strategies.
• Proven track record in managing successful product launches and portfolio management.
• Strong analytical, strategic thinking, and leadership skills.
• Excellent communication skills and a collaborative approach to working with cross-functional teams.

• Mid-Senior level

• Temporary

• Marketing
• Consumer Services