Category Manager - Ecommerce

Key Responsibilities:

• Execution of holistic marketing plan for ecommerce products.
• Identify potential target segments and define in terms of audience available on platform.
• Define product positioning, key selling points and communication strategy basis the market competitiveness and data insight.
• Chart out effective out of the box Digital, Media, PR and Creative plans in sync with platform external marketing team and Central marketing teams (Planning, digital, Media, PR).
• Bring ideas and innovations to create clutter breaking campaigns.
• Develop and design all ecommerce marketing artwork and messaging work in co-ordination with central marketing teams, Head Office, and ecommerce platform.
• Source and share marketing insights and trends that will improve the quality of work.
• Ensure brand, messaging, style, and tone consistency is always maintained across the ecommerce platforms.
• Oversee t...